Last month, we touched on a report from Kantar World Panel that placed the iOS platform finally taking the lead from Android as of October 28th. Apple’s iOS platform barely made it past Android’s market share at 48.1%, with Android sitting at 46.7%. But a new report released today shows Apple’s iOS dominance in the smartphone platform market share has increased a great deal in just under a month.
Apple at this time has reached over 50% market share with its iOS platform, 53.3% to be exact, while Android’s influence has decreased a bit from last month’s report, down to 42%. Apple’s iPhone 5 seems to be one of the primary reasons why Apple’s number expanded from last month.
Kantar World Panel’s Global Consumer Insight Director, Dominic Sunnebo, believes iOS will continue its rise:
“Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
Keep in mind Kantar World Panel’s reports are based on the buying decisions of customers within a 12-week period, this particular study ending on November 25th. It also doesn’t include tablets, which we’re curious to see how that would influence these reports seeing how many options Android users have in terms of devices versus iPad users.