Samsung finally unveiled its long-awaited Galaxy S4 late last week with many mobile phone users seriously considering the device. Apple knows this and has decided to remind these potential Galaxy S4 adopters why people love the iPhone.

Apple’s iPhone 5 landing pages having been updated to read “Loving it is easy. That’s why so many people do,” which then leads to a number of reasons why the device is still considered to be quite popular. “iPhone owners love their iPhone,” the page contunes. “And not just because of the Retina display. Or the amazing camera. Or the long battery life. It’s all those things plus the fact that iPhone is just so easy to use.”

Once customers are flooded with enough of an iPhone love-fest, they can proceed to “learn more about why you’ll love and iPhone” by clicking a link to further explain “what makes an iPhone unlike anything else.”

We find it interested for Apple to take the defensive with its marketing of its iPhone just days after Samsung unveils its Galaxy S4. Hopefully its unveiling will spark something in Apple to finally reveal something truly groundbreaking and not just make an iPhone with a larger screen.

Filed in Apple >Cellphones. Read more about Galaxy S4, iOS, iPhone, iPhone 5, Samsung and Samsung Galaxy.

ProductGalaxy S4iPhone 5
Display Diagonal (inches)5" (12.7cm)4" (10.2cm)
Megapixel Count13 Megapixel8 Megapixel
Battery Capacity (mAh)2600 mAh1440 mAh
Processor/Soc NameExynos 5 Octa 5410A6
RAM Options2 GB,1 GB,
Street Price$166 Galaxy S4 on Amazon$670 iPhone 5 on Amazon
Link to full specsGalaxy S4 Full specs and detailsiPhone 5 Full specs and details
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