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Study Finds That Phablets Are A Fad, Mid-Sized Phones Remain Dominant

SizeMatters Chart1 resized 600When Samsung first took the wraps off the original Galaxy Note, many were a little surprised at the size of the device which went well beyond the size of most smartphones during that time. Many expected it would be a novelty sort of device, but safe to say its success has not only spawned a successor in the Galaxy Note 2, but has paved the way for other devices from HTC, LG, and Sony to release similarly-sized devices as well. However according to a report from mobile marketing analyst, Flurry, they have deemed phablet devices to be a fad, and that mid-sized smartphones are currently dominating.

The firm set what they deemed to be phablets, basically phones that range from 5” up to 6.9” in display size, while mid-sized phones are those ranging from 3.5” to 4.9”. Pulling their data from developers that rely on the company’s performance analytics, they have discovered that mid-sized phones are currently the most preferred, such as devices like the iPhone and the Samsung Galaxy S3. Their numbers have also shown that phablets aren’t even close to breaking the 10% mark, with the highest being 7% coming from Android, although we guess this isn’t a fair comparison since Android is the only operating system that offers phablet devices.

As for smaller phones, displays the are sized below 3.5”, Blackberry is currently dominating at 70%, then again Blackberry wasn’t known for their full touchscreen phones to begin with, at least until the Z10 was released. Ultimately we guess this is a matter of personal preference and need, but reports have shown that devices like the Galaxy Note 2 have gone and sold a fair amount of units, so what do you guys make of this report? Do you agree that phablets are still considered a fad?

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