While it was just a couple of years ago that both AT&T and T-Mobile were eager to merge, it looks like whatever love they had for each other has since been lost as T-Mobile has recently filed a lawsuit against AT&T, alleging that AT&T “stole” the magenta color for the logo of the carrier’s Aio prepaid service. According to the lawsuit, T-Mobile claims that AT&T did it on purpose to confuse and potentially steal customers away from T-Mobile using a shade of magenta that T-Mobile had actually trademarked. T-Mobile believes that by looking at just the color alone, customers would associate Aio with T-Mobile, when in reality it belongs to AT&T.
In fact T-Mobile’s CEO, John Legere, has gone on Twitter to poke fun at AT&T’s choice of color. However according to an Aio spokeswoman, they are denying any infringement claims as the color used by the company is different from T-Mobile, adding that “T-Mobile needs an art lesson”, and that Aio “doesn’t do magenta”. What do you guys think? Is T-Mobile being unreasonable, or have you or anyone you know actually got confused to who Aio belongs to when you look at their logo? Sound off in the comments below!
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