Leading up to yesterday’s Apple event, in addition to hearing about the company’s newest iPhones, rumors had been circulating a new Apple TV could also be unveiled at some point during the presentation. As you could probably guess, that certainly wasn’t the case as there was absolutely no mention of Apple TV anywhere during Apple’s event, but that doesn’t mean the company doesn’t have big plans for its set-top box.
According to AllThingsD, who is citing sources familiar with Apple’s plans, the company is expected to release a major refresh for its Apple TV on September 18. Yes – the same September 18 where they’ll release iOS 7 to the majority of recently released iOS devices. One new feature that is expected to be made available is an improvement in Apple’s AirPlay system that will allow those who purchase content on iTunes to play their content on additional TVs.
This certainly would improve the current method of interacting with AirPlay as you would need to download content on iOS devices in order to send them to your Apple TV in order to view them. In this scenario, you would just tell Apple TV, regardless if it’s yours or not, to display content that you already own straight from the cloud.