McDonald’s, one of the most popular fast food chains in the U.S., if not the world, is currently developing a mobile application. Lisa McComb, a spokeswoman for the fast food giant, confirmed in an email to Bloomberg that McDonald’s is currently testing an app in Salt Lake City and in Austin, Texas. The app will allow customers to place their orders and pay for them, they can then decide to pick up food in stores, curbside or at drive-thru windows.
McComb said that while they’re testing the technology in a few markets, “its premature to speculate on the decisions we may make after the tests.” McDonald’s already offers an app for U.S. customers which allows them to locate the chain’s restaurants, search for jobs and even find nutrition information. According to the report, this new app will also include special promotions and a loyalty program. A mobile app just might be exactly what McDonald’s needs to draw in the millennial market, it has already been introducing new products so as to bring in new customers. The fast food chain has more than 14,000 outlets in the U.S. alone, it remains to be seen if such an app will be released for other markets as well. McDonald’s has over 34,000 outlets around the world.
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