Earlier this year, Nokia’s then-CEO, Stephen Elop, announced his plans for the Finnish company to hit a 10% market share in the US, and while the company has yet to achieve that, they have managed to accomplish that goal at least in the UK by claiming a 11.5% market share in the enterprise market, with a goal to hit a whopping 20% market share by the end of 2013. According to Nokia’s director of business sales for UK and Europe, Adrian Williams, “Our market share with Windows Phone has grown from 0% to 11.5% in the last 18 months. Our ambition is to reach 20% by the end of 2013 as our momentum increases, which would position Nokia as number two in market share.”
This is a pretty ambitious goal of Nokia’s, especially since the handset manufacturer has not exactly been viewed as a maker of enterprise devices or services, unlike their rival BlackBerry. However recent reports have suggested that many companies are starting to abandon BlackBerry’s products and services in light of its difficulties in favor of the Windows Phone platform, so perhaps Nokia will be able to hit those numbers. This is not the first time we’ve heard Nokia doing well in the UK. A report back in September indicated that it was thanks to the low-end Nokia Lumia 520 that allowed Nokia to achieve a higher market share in the country.