Have you ever considered picking up a Tizen-powered smartphone instead of the usual Android, iOS or Windows Phone “argument”? If you have answered in the affirmative, you might be pleased to hear that Samsung has had some interest in Tizen, but they aren’t finding it to be the easiest of tasks to make Tizen a success. After all, liking a product and looking forward to a general release is really different from actually taking the bold step to purchase it, especially when the market is already pretty crowded. Having said that, Tizen-powered smartphones might not actually make their way to the US market.
Ryan Bidan, Samsung Mobile’s director of product marketing for the US, did acknowledged recently in an interview that to introduce a new software platform such as Tizen in the US would prove to be a challenge. Right now, Samsung finds it difficult to see the US as a great test market for Tizen, and hence will not set themselves up for failure. What do you think of this viewpoint – does Tizen have what it takes to be a success in the US? Smartphones aren’t the only devices that can run Tizen, as tablets, TVs and in-car infotainment systems do, too.