Its no secret that HTC hasn’t had a great year. In 2013 the company posted its first ever loss bearing quarter, its sales have dipped significantly and revenues have reached new lows. All of this despite the fact that the company’s 2013 flagship, HTC One, was very well received. There has been a lot of talk recently about the 2014 flagship, All New HTC One. While it remains to be seen if it manages to pull the company out of this slump, HTC has announced that sales in February slumped 36.5 percent year over year.
It doesn’t end at that. Consolidated revenue stands at $238 million which is the lowest that HTC has ever reported since February 2007. For the first two months of 2014, HTC reported $557 million in revenue, a 37.2 percent decline from the same time last year, when revenue stood at $888 million. Analysts and investors won’t be too shocked about these results though, considering that the company’s CFO Chang Chia-lin had already said that from January to March it would be a low point for HTC.
What matters now is how the company progresses after March. Its flagship is set to be unveiled on March 25th and presumably it will hit the market in April. HTC has a lot riding on its 2014 flagship, so it really must give the consumers something that would attract them in droves, if it wants to make a recovery from this slump.