Remember last month basketball superstar Kobe Bryant was spotted on Apple’s campus? What was he doing there? Well it turns out that he was there to help Apple test their iWatch devices. This is according to a report from 9to5Mac who claims that Apple has been recruiting pro athletes to help test their iWatch’s fitness capabilities.
As you might have heard, the iWatch is supposed to come with a host of sensors and will focus on medical and fitness aspects of the wearer, so what better way to test it out than with people who actually lead active lifestyles, right? Their report goes on to claim that other athletes such as the Los Angeles Kings’ Dustin Brown, and even a player from the Boston Red Sox.
Naturally these athletes have signed a non-disclosure agreement regarding the existence of the iWatch, which might explain why we haven’t really heard anything about it yet. 9to5Mac’s source goes on to state that the iWatch will also be positioned as a fashion accessory, which might explain why Apple might be interested in former fashion house executives like Pan Deneve of Yves. St. Laurent and Angela Ahrendts formerly of Burberry.
Both executives are currently working at Apple and are said to be involved in the marketing and strategies for selling fashionable gadgets at Apple’s stores. Last we heard, the iWatch was awaiting the FDA’s approval and could see a launch in October.
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