While Facebook does own Instagram, both apps still exist separately. While there is some integration, for the most part if you did not know, you would not think that Facebook and Instagram were somehow related. A good example would be messages where messages received on Messenger or Instagram would be separate from each other.
This meant that companies and social media managers had to juggle multiple accounts. Or at least that used to be a problem until Facebook announced that they will be launching the Facebook Pages Manager app. This is an app that will unify the inboxes across some of Facebook products, such as Messenger and Instagram.
This will include comments made on Facebook posts, posts on Pages, messages, comments on Instagram videos and photos, and so on. Each app will be separated into tabs at the top so that it helps keep things neater. The app is currently being tested out with select users, but it is expected to be made available to more users over the course of the next few weeks.
Of course at the end of the day if you still prefer responding via the individual apps, you’re more than welcome to do so, but if you want to save yourself some time, this could be worth checking out once it’s more available. In the meantime we wonder if WhatsApp will eventually get similar integration too?