It is generally accepted that Android is currently the most dominant smartphone platform, with iOS coming in second. However not every market is the same, in which some markets iOS seems to perform better than Android, but if there is one market that Android is clearly dominating, it would be China.
According to the latest numbers from Kantar Worldpanel, it has been revealed that Android in China is currently commanding a 79.9% market share. This is an increase from 2015 in which Android was at 72.7%. iOS in China doesn’t seem to be faring too well as it dropped from 25.3% in November 2015 to 19.9% in November 2016.
The discrepancy in figures is more pronounced in Spain where Android holds a whopping 86.5% market share versus iOS’ 13%. However for fans of iOS, there is one market in which they are dominating and that is Japan. According to Kantar, market share for iOS is growing in which it is currently at 57%, while Android is at 42.3%.
It will be interesting to see how the numbers will change especially when you consider that analysts are predicting a huge surge in sales with the launch of the iPhone 8 later this year, although we guess to be fair, there are some big hitter Android devices expected this year as well.