Have you ever come across a video on YouTube that has its sound muted? This is because these videos use material, such as songs or snippets of videos that are copyrighted. However the good news for Facebook users who are looking to upload original content is that it looks like Facebook won’t be going through the same issues.In an announcement by Warner Music Group, they have entered into a licensing deal with Facebook. This means that users who upload their own videos that contain music from Warner artists won’t get flagged. The deal with Warner also marks Facebook’s successful signing with all the major music labels, where previously Facebook had entered in deals with Sony and Universal.
According to Eric Mackay, EVP, Global Digital Strategy, Warner/Chappell, “We’ve taken our time to arrive at the best possible deal, one that recognises the value that music creates on social networks, while empowering our songwriters to reach audiences around the world, in a way that will spark creativity and conversation among their fans. Our incredible catalogue of songs will be represented throughout Facebook’s platforms and we’re excited to work together to create new opportunities for both our songwriters and Facebook’s users.”
Of course not all artists are represented yet, but given that Facebook has signed with all the major labels, there’s a good chance that most will be covered.