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ad:tech New York – November 6-7

10/01/2013, ad:tech is the leading digital marketing event for marketing and technology professionals from all over the world – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to...

Font Helps The Blind To “Read”

09/02/2013, The Thailand Association of the Blind did approach advertising agency BBDO Proximity recently with a rather special albeit challenging brief: To create equality for the blind or visually impaired alongside a fully sighted person where reading is...

Targeted Real-Life Ads Can Figure Out ‘Who You Are’

07/29/2013, Advertising is an industry that works on metrics and the more detailed the information of their target demographic, the better. In fact, you could say that the digital age has brought about a change in the way advertising works, with targeted adverts that...

New Google Chrome Ad Spoofed By Microsoft

05/17/2013, Right on the heels of a very successful Google I/O conference during which Google has shows on stage that Chrome was becoming as good on mobile as it is on desktop, the company also launched a new television ad that I’ve seen a couple of time on...

Twitter Introduces Keyword Targeting For Advertisers

04/17/2013, Twitter announced today that advertisers can now target their ads based on keywords from user’s tweets. The keyword targeting ability will allow marketers to reach users in the right context, at the right moment. Twitter says that this new feature...

Samsung AllShare Super Bowl Ad: Fun!

02/01/2013, And so it starts… Samsung has released a Super Bowl teaser yesterday but this is time, it’s the complete Samsung All Share Super Bowl video commercial. In case you’re not familiar with All Share, it’s a feature of Samsung mobile...

The Talking Domino’s Pizza Scooter

04/19/2012, The famous pizza brand Domino’s which is getting less and less association with the actual game around which the name revolves, seems to have become a name synonymous with pizza along with the more literal Pizza Hut. Now, it looks like the folks behind...

Mood Based Audio Ads by Moodagent and Mixberry Media

02/23/2012, Mixberry media is an audio ad network that delivers digital audio ads during web pages or applications loading time. The service offers the ability for brandsto easily create their own audio ads with multiple languages and different voices using the...

Tokyo train station ad has eyes that follow you

02/01/2012, One of the busiest train stations in Japan is located in Shinagawa, and that is where an interesting Minority Report style advertisement has generated quite a buzz. In this ad, the main character featured is part of a Suntory advertisement for black...

Samsung advert pokes apple customers

11/23/2011, Samsung has dropped a video advert that efficiently uses a few cliches about Apple customers waiting in line to get the new iPhone. The ad is getting massive viral traction on social networks, and to be honest, it’s pretty funny. A must watch for...

Nokia to target teens to help rejuvenate their brand

10/19/2011, Those of us back in the days of the feature phone probably associate Nokia with their feature phones such as the ever classic Nokia 3210, 3310, and the 8250. We probably also don’t remember too fondly Nokia’s failure to play catchup and thus allowing...

QR codes on rooftops used to advertise on Google Earth

10/05/2011, If you’re in need for a rather unique way of advertising your product or company, Philips & Co. has a new proposition that they’re calling “Blue Marble”, and essentially what they will do for you is that they will create a QR code that can be...