In a tweet by Jack Dorsey (CEO of Twitter), he announced that Twitter will no longer accept or promote political advertising on its platform.
In addition to the announcement, he also mentioned – “We believe political message reach should be earned, not bought.“
This is an indirect message to Facebook in a competition to earn the trust of its users to consider Twitter as a superior platform that is free from political ads.
In either case, Facebook has always struggled with their questionable advertising policies constantly changing to tackle new queries, unlike Twitter.
Of course, this may not be the biggest factor for the users to choose a social media platform but this announcement will have an impact.
To further clarify the announcement, Jack also explained that when a message is shared or liked by users, it is considered to naturally gain the confidence of people (even if it’s about a political agenda).
Without paid promotion of political ideas, it will no longer be considered to be manipulative. So, the users have control over what gets the traction and what doesn’t (for political tweets/messages).
I think it is a good move by Twitter. What do you think? Let us know your thoughts in the comments.