eCairn: Social Media Marketing Application

Launched in December 2008 as a SaaS application, eCairn Conversation lets companies monitor their brand influence within selected online communities. Today, the startup released its new dashboard that gives access to a quick overview of the brand influence’s metrics in multiple views and graphs from a single web page. This application is designed to be used in a collaborative manner by marketing teams or agencies, the feed reader page has cool features such as filters, notes and sharing capabilities.

According to eCairn, Conversation gives a higher level of control, relevance, flexibility and productivity than competitive solutions that provide a “one click” conversation search, unlike those, eCairn uses a feed reader approach, customized for social marketing. The application is currently used by agencies and major corporations in the US, UK, France and Germany, and pricing starts at $99 a month.

New features in the dashboard include:

• Presence monitoring: display the number of conversations about a brand, the darker the blue icon in front of a blog name the more influential it is. (screenshot, graphs, upper right, in the example P2P is monitored in the Personal Finance community )
• Influence monitoring: graphs, bottom right, distribution of the influence in the Personal Finance Community, with the influence ranking of one company blog in the “peer to peer” lending business.
• Community composition: Data about the blogs that are monitored such as ad networks, social networks used etc…
• Latest team activities (screen shot, upper left)

Eliane Fiolet
Categories: Uncategorized