Ubisoft’s testing of such waters is definitely something of a surprise, considering most of the typical games these days on consoles cost considerably more. Guess in this case, Ubisoft wants to offer more perceived value as you can always play online for free, but when it comes to virtual goods, that’s where they will ring up the cash registers.
Console game makers are currently exploring the free-to-play hardcore online games genre as well, ranging from Electronic Arts with their Battlefield Heroes game to Activision Blizzard’s upcoming Call of Duty Online. Debuting later this year as a downloadable and dynamic title, it will come with cool tactics and a detection device that enables players to view locations of enemy players for a number of seconds amongst others.