Non-porn brands such as MTV Networks, Budget Travel and the Red Cross are preregistering so that they need not get all tangled up in future legal battles with cybersquatters who have beat those corporations to it, registering such trademarks in order to make a quick buck during the resale process.
Does this seem as though it is blackmail, as you are forced to fork out even more unnecessary money just to protect your brand? Perhaps, but that’s the reality of the business at the moment, so you got to learn to ride the highs with the lows.