“There were multiple times where we nearly shelved the phone because we thought there were fundamental problems that we can’t solve. [One problem involved an early prototype] where I put the phone to my ear and my ear dials the number [accidentally]
We have been, on a number of occasions, preparing for mass production and in a room and realised we are talking a little too loud about the virtues of something. That to me is always the danger, if I’m trying to talk a little too loud about something and realising I’m trying to convince myself that something’s good.
You have that horrible, horrible feeling deep down in your tummy and you know that it’s OK but it’s not great. And I think some of the bravest things we’ve ever done are really at that point when you say, ‘that’s good and it’s competent, but it not’s great.”
Sure sounds like a close call, but we’re sure that many iOS fans and users out there are probably relieved that Apple decided to keep at it!