Sony introduces three new DSLR cameras, named a230, a330 and a380, for casual users who want to use DSLRs like awesome point and shoot cameras.
First of all, the cameras are lighter than previous models. The A-230 weighs 15.9oz (450g) and all three are more compact than previous models . The user interface has been changed to be more intuitive, but we’ll have to try that in the field to confirm. All models feature a swivel LCD display that is helpful when taking shots from an odd angle, or simply by extending the arm – that’s really useful in a crowd, you can trust us on that one.
HDMI output has been added for users who want to show their photos directly to the big TV. If you happen to have a Sony Bravia TV that has Bravia Sync, you will be able to control the slideshow from the TV’s remote control. If you wonder, storage options are SDHC or Memory Stick.
Along with the new cameras, Sony has released four lenses, including two fixed (and fast) ones. All four are entry-level lens. Two new flash are also available.