Olympus AIR A01 Smartphone-Controlled Camera

Olympus just announced its AIR A01 camera, which is basically a lens, which is operated wirelessly from a smart device. The idea is to get rid of the phone’s body and use a smartphone as a “brain” to capture and edit photos. The AIR A01 brings what the smartphone can never have: a huge, interchangeable, lens.


Tamron 14-150mm Di III Lens Out This June 26 For $589

When it comes to digital cameras, there are dime a dozen models to choose from, and not only that, with different manufacturers, there are also various lenses for you to take your pick. It can get all very confusing, but there is a method to the madness. For those of you out there who love system cameras under the Micro Four Thirds umbrella, you will be pleased to hear that […]


Leica DG Nocticron 42.5mm/F1.2 Lens Announced By Panasonic

It was at the beginning of this new month that we brought you word of the Panasonic Lumix GX7 being made official, and there was also a lens announcement to accompany that bit of news. Apparently, you might want to increase your creative shooting process with the introduction of the Leica DG Nocticron 42.5mm/F1.2 lens, too. After all, the Leica DG Nocticron 42.5mm/F1.2 happens to be the fastest interchangeable lens […]


Nikon Lenses Major Rebate Plan Announced

A couple of days back we ran a story about a rumored an upcoming Nikon Lenses rebate plan rumor. Nikon was expected to slash prices of their lenses and give major discounts on a large number of lenses. Well, Nikon has done it and has announced major discounts. The price scheme is supposed to expire on March 2nd 2013. As reported earlier, consumers do not have to buy a DSLR body in […]


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Huge Rebate Plan For Nikon Lenses Coming [Rumor]

Nikon is rumored to be in the process of putting in place a major rebate plan for its line of lenses.  The rebate plan is supposed to be introduced at midnight on Saturday and is set to include some top selling lenses.  Another major part of the rebate plan is that buyers will not have to buy a body in order to become eligible for the plan. The major reason […]


Nikon 1 to receive more lenses

If you happen to own the Nikon 1 digital camera, then you are in for a treat as Nikon has just announced an expansion to their lens range for the Nikon 1 under the 1 NIKKOR lens family. In fact, consumers will be on the receiving end of not one or two, but three new lenses. These new lenses are sure to expand your photo shooting horizon, where they will […]


Panasonic LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. interchangeable standard zoom lens

Panasonic has just announced their latest LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. interchangeable standard zoom lens, which is the latest addition to the Japanese firm’s premium lens brand known as “X”, and it also goes by the model number H-HS12035 as pronouncing the full name can be quite the mouthful. Just what does this lens offer? For starters, it will play nice with the Panasonic LUMIX G Series as […]


The olloclip is a 3-in-1 lens clip for your iPhone 4/4S

A few months ago we reported about the olloclip 3-in-1 lens for the iPhone that was only a Kickstarter project. Well, it looks like the crowd-sourced funding manage to pull through, and the clip was turned into a commercial product which can be purchased online now. In case you were wondering what the olloclip was, it’s a tiny lens accessory that you can attach to your iPhone 4 (or 4S) […]


New autofocus technology could be used in Apple and Nokia phones

One of the limitations in most phones that pack cameras is the lack of autofocus. This is due to the fact that focusing is achieved by the moving of lenses, which requires energy – and since phones (especially smartphones) don’t have a lot of juice in the first place, it isn’t a very practical feature to have. Well some researchers in Oslo, Norway have come up with a solution to […]


Lensbaby Movie Maker’s Kit has all the lenses you’ll ever need

Interested in shooting movies and don’t know where to begin when it comes to selecting the right lens for the camera? Well, instead of getting a lens one by one – why not get all of them at once? Lensbaby has just announced a new addition to its Lensbaby Creative Effects camera products lineup: the Lensbaby Movie Maker’s Kit. Packaged in a rugged pelican case to ensure the safety of […]


Shot Glass Lens Set won’t help you shoot better pictures

If you’re searching for some new lenses for your camera, you’re better off looking elsewhere; but if you’re up for some fun downing some alcohol, we’ve got the “gadget” just for you. Photojojo is now selling the Shot Glass Lens Set on its store and it’s touted to guarantee to give you the perfect “shot”. These camera lens-inspired shot glasses aren’t made from glass but from ceramic, and don’t fit […]


iPhone SLR Mount turns your iPhone into “an SLR”

If you take a lot of photographs with your iPhone I’m pretty sure there are moments when you wish that your iOS phone was an SLR camera instead. Well, you don’t have to wish anymore, thanks to the folks over at Photojojo. They’ve just released a new product that allows a lot of iPhone users to do what they’ve been dreaming about for a long time (publisher: really?): a case […]


Additional Pentax Q lenses announced

The Pentax Q camera was announced late yesterday, and was touted as the “world’s smallest and lightest interchangeable lens camera”. Since only one lens (standard prime) was announced with the camera, it seems a bit odd to not have any extra lenses announced for the camera. It looks like Pentax does have some extra lenses for the lightweight camera. The lenses are all designed exclusively for use with the Pentax […]


OWLE Bubo turns your iPhone into a decent handheld camera

The iPhone already has a pretty good camera to start with, but sometimes it just isn’t enough. The phone’s unwieldy shape makes it a bit hard to keep a steady focus on your subject, and the fact that the buttons to control the device are onscreen, it sometimes leads to accidental presses especially if you have large hands and fingers. The folks over at OWLE have come up with a […]