Apple rumored to have hired ex Nintendo and Activision PR staff

By George Wong on 04/11/2011, filed in Home > Apple

It looks like Apple is really going full steam ahead with plans to dominate the mobile gaming market. As if letting developers sell high-quality games at budget prices on the App Store wasn’t enough to undercut the competition, Apple might be getting more involved in creating their own gaming content as well. According to some rumors, Apple has recently created a new position of PR for gaming content on the iOS and to fill the shoes of the position is Nintendo UK’s former head of PR – Rob Saunders. Joining him is Nick Grange, PR director for Activision Europe and who’s also worked for Electronic Arts and Microsoft previously. Grange will be focused on the hardware side of things instead of gaming content. If the rumors are true, then we’re going to see Apple a lot more involved in iOS gaming in the future.

Apple Inc: Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne as a computer company wich is often credited to have initiated personal computing. After a meteoric rise in the 80s, Apple had lost the personal computing battle against Microsoft and others in the 90s. But in the late 90s and early 2000s, the company came back to profitability by focusing on less products and started using industry-standard components. Apple's largest business is now in the smartphone space, with the iPhone representing more than half of the revenues and an even larger part of the profits. Read our Apple product reviews to see what the company has been up to: iPhone 5 Review, Macbook Pro with Retina display review

iOS: was once upon a time called iPhone OS, or "operating system", which is the software that provides all the basic device functionality and is the interface between the hardware and applications. iOS was introduced with the iPhone on January 9 2007, and it was originally not intended to be programmable by third parties. Steve Jobs had envisioned that developers could create Web Apps that would run in the browser. This changed less than one year after when the iPhone SDK (software development kit) was introduced in October 2007. Today, hundreds of thousands of apps have been created for this platform. iPhone OS became iOS on June 2010. Interestingly, both iPhone and iOS were former trademarks of Cisco, that Apple now uses under a license.

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