What’s better than watching an unlimited amount of movies on your TV screen in your living room? How about an unlimited number of movies at the theater instead? If you like the sound of that, you’ll be interested in MoviePass. Movie Pass has just announced the private beta of its first ever exclusive subscription service that will allow movie enthusiasts to watch an unlimited number of movies at a fixed monthly rate.
The service, which kicks off on June 29th, will be just in time for the July 4th holiday – the movie industry’s biggest weekend of the year. With MoviePass, going to the movies means choosing a film on the phone through an app, and checking in at the theater – no more waiting in line to buy tickets. The app will also tie in with the movie, giving pre-orders for DVDs or links to digital downloads and related merchandise as soon as the movie is over. A user’s film history can also be used to be targeted with recommended films and advertisements.
MoviePass launches with an HTML5 web app with native apps to follow. No prices have been announced yet, but the service will launch in San Francisco, with only a limited number of subscriptions available, though subscribers will be able to introduce their friends to the service as well. After the launch, it will roll out to select markets throughout the summer and will launch nationwide this fall.
How often do you go to the theater to watch a movie, and what do you think MoviePass’ subscription fee should be if you were interested in signing up for it? As we all know, a visit to the theater might not be the most convenient thing in the world for a lot of people, and this service would not be right for them.
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