Angry Birds study says male gamers are the more lucrative marketWe all know what a worldwide phenomenon Angry Birds is at the moment, and I am afraid that eventually Angry Birds might be the downfall of Rovio. After all, Motorola was in the doldrums after the immensely successful RAZR line of phones, making them a victim of their own success. But I digress – in a recent study that was conducted, it was realized that male gamers are 35% more likely to go for the paid version after giving the free version a trial, compared to female gamers.

Market research firm Ask Your Target Market (AYTM) was the one who carried out the 1,000-person survey, where it specifically targeted the spending habits of Angry Birds players. If you’re a male who falls under the 18-24 years old category, you are the most likely to convert, being 29% more so compared to those who are over 25, and 32% more likely than 18-24 year old females. Good luck persuading a female over 25 to convert – they are the lowest converting demographic.

I guess there is a reason for this – while girlfriends go shopping and spend hours looking for the perfect dress, what do you expect us guys to do? We unlock Golden Eggs, that’s what!

This article was filed in Homepage > Gaming and was tagged with angry birds and rovio.
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