Lytro talks up other smartphone manufacturers

It seems that the top brass over at Lytro are willing to work with smartphone manufacturers directly in order to deliver its light-field photography technology into future handsets. An interview with PCWorld saw Lytro chairman Charles Chi claiming that the company is well positioned to build and market products under its own branding, although admitting that the smartphone ecosystem is “very complex” and “very different.” According to Chi, “For us to compete in there, we’d have to be a very different kind of company. So if we were to enter that space, it would definitely be through a partnership and a co-development of the technology, and ultimately some kind of licensing with the appropriate partner.”

There are also whispers on the ground that Lytro might have already opened up talks with former Apple CEO Steve Jobs prior to his passing, although there is no indication that the two companies have agreed to a long-term collaboration. It must be noted that Lytro has yet to roll out their light-field camera to the mass market, but the technology is claimed to do away with the need to focus shots whenever one wants to capture an image, as it is capable of capturing light that arrives at different angles. As for the standalone camera, it is touted to arrive early this year for $399 a pop.

Read more about Camera and lytro.

Take action: Like | G+ | Tweet | Pin | User Comments

You May Also Like

Lytro Light Field Camera For Android Out In 2014 (Rumor)

Lytro cameras gain manual controls through firmware update

Lytro To Exit Consumer Photography Business, Focus On VR

Lytro Immerge Is A Professional Solution For Cinematic VR

Olympus OM-D E-M10 Mark II Oficially Announced

This Video Captured By Nikon P900 Shows The Moon ‘Moving’ 

Automated Cameras Capture Life In The Serengeti

Police Officers Could Get Wearable Cameras

Most Shared

Blizzard Wants To Help Combat Harassment On Twitch

Russian Embassy Tweets Image From Command & Conquer To Warn Of Terrorism

Fans Want Help Raising $20 Million To ‘Fix Dorne’ In Game Of Thrones

Hyperloop One’s First Public Speed Test Is A Success

Apple Hit With $2.8 Billion Lawsuit Over iMessage & FaceTime

Alleged iPhone 7 Dummy Unit Photo Surfaces

Snapchat Sued Over ‘Speed Filter’ That Led To Car Crash

There Are Maybe 10-15 Episodes Left In Game Of Thrones

F-16 Used To Save The Life Of A Dying Patient

Apple Could Skip iPhone 7s, Jump Straight To iPhone 8

Researchers Accidentally Create Long-Lasting Batteries

iOS 9.3 Also Crashes iPhone 6s, 6s Plus

After Thousands Of Years, Someone Has Reinvented The Scissors

Apple Claims Backdoor Unnecessary After iPhone Password Was Changed

FBI Could Use Suspect's Fingerprint To Unlock iPhones

John McAfee Claims He Can Decrypt The iPhone In 3 Weeks