Lytro has made a name for itself for producing devices that use light-field technology and now the company is bringing over that experience to offer a solution for cinematic virtual reality content. Lytro Immerge is a camera that’s aimed at professionals, studios will be able to achieve precisely what they want when producing virtual reality content, Immerge has been made from the ground up for the express purpose of perfectly capturing the 3D medium.
Immerge isn’t something that everybody will be able to purchase, Lytro will make it available for rent in the first quarter of next year. The 360-degree professional solution has five layers with each having a ring of tightly packed cinematic video cameras that capture high frame rate and resolution.
Videographers will get a full solution with Immerge, that includes Lytro-architected servers to process and store the footage in real-time, a light field editor for virtual reality, and a plugin for Final Cut Pro, Nuke and Premiere which imports footage from Immerge into the editing tool of choice.
So basically with the Immerge Lytro is providing virtual reality creators a new way of developing immersive 3D content, it says that this technology will enable them to create worlds that feel quite similar to being in the actual scene. It does come with a steep price tag though, Lytro will only offer it via a subscription rental program. Creators who want to use it can rent it and pay by the day, Lytro has still not figured out what it’ll charge as the daily rate, but expects it to be somewhere between $2,500 and $5,000.