We do know that Twitter averages around 400 million tweets each day now, and the company makes more money from the mobile segment instead of from folks huddling behind a desktop. It makes perfect sense, really, as Twitter is an ideal app for mobile devices like tablets and smartphones, and the iconic Twitterbird has just received a revamp – so you might as well familiarize yourself with the new trademark symbol from now on. Creative director Doug Bowman has this to say, “Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company. Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter… There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”
He continues that the new bird “grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
Do you prefer the new Twitterbird or the old?