Updating your Facebook status and tweeting your thoughts might have seemed somewhat novel when it was first introduced, but given how some people command a pretty impressive following on their Facebook or Twitter accounts and the reputation that they hold, a negative tweet or Facebook update on a product/service could have some severe repercussions for some companies. On the flipside a positive tweet will do wonders for a company’s PR and that’s what Kelloggs is hoping to do in the UK. The company has launched what they’re calling the world’s first “Tweet Shop” which will also be the front they be using to launch its new Special K Cracker Crisps.
Located on Meard Street in central London, Kelloggs is giving customers the opportunity to pay for the crisps by tweeting about it, where tweets about the new crisps will be visible on the community noticeboard which is basically a tweet wall which will provide live updates on the reactions of customers to both the shop and the crisps. This will be taking place until Friday, the 28th of September and the shop will be open from 9am to 5pm. According to Sarah Case from Special K:
“The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.
This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.”
So if you’re an avid tweeter or just want a free bag of crisps, head on over to the Tweet Shop and check it out!