AT&T’s Public Policy Blog published an update where the company said they may start selling anonymous user data to retailers and marketers “to deliver more relevant advertising to our customers.” This isn’t the first time a wireless carrier has sold anonymous information, but AT&T is unique as it plans to combine data across its TV, Wi-Fi and wireless users, as well as possibly offer information concerning its users’ app usage and U-Verse information.
AT&T also notes it could sell information based on its individual users, which the company stipulates the collected data would be kept completely anonymous and media research companies would be able to use that information for aggregated reports. AT&T does allow its customers to opt-out of this program though, so if you feel like keeping your privacy private, be sure to opt out.
- 2013-07-03: AT&T Plans On Selling Anonymous Customer Data
- 2012-11-06: Microsoft's Data Sense Revealed: It's a, Uh, Map of Wifi Hotspots
- 2012-09-14: Carriers overcount your data consumption, study reveals
- 2012-04-13: MegaUpload Users Might Not Get Data Back, Today’s Hearing Decides
- 2012-02-01: O’Reilly Strata 2012 - February 28 - March 1, 2012, Santa Clara
- 2011-07-29: AT&T confirms throttling for users with unlimited data plans
- 2011-04-07: AT&T and Verizon forced to share network with rivals for data
- 2011-03-11: AT&T confirms that 4G upload speeds are slow due to testing
- 2010-09-29: AT&T Begins Training For Galaxy Tab, Data Pricing Surfaces
- 2010-10-21: AT&T Introduces Pay-as-you-go International Data Packages