While HTC has been known to put out some pretty impressive devices, they have not been having the same amount of success that Android manufacturers such as Samsung are experiencing. In fact it was only recently that HTC announced an operating loss of $101 million, but it looks like the Taiwanese company might have figured out a way to fight back. For the most part HTC relies on Qualcomm for their supply of chipsets that has made its way into devices like the HTC One and the HTC One Max, and will use different Qualcomm models depending on whether the phone is a high-end or a low-end one.
However with the recently unveiled HTC Desire handsets, the Taiwanese company has instead enlisted other chipset manufacturers such as Spreadtrum, Broadcom, and even ST Ericsson. In fact the new HTC Desire 501 features a 1.15GHz dual-core ST Ericsson chipset, while the HTC Desire 600 and 700 sport Broadcom and Spreadtrum chipsets respectively. While it seems that these chipsets could be used to lower costs, they are actually used to help increase HTC’s profit margin, which we guess would be more beneficial after HTC’s recent operating loss. It is unclear if this new strategy will pay out and if these chipsets will make their way into higher-end HTC devices, so we guess we will just have to wait and see.
Filed in . Read more about HTC.