Even though Yahoo went through several major changes last year, the company’s recent quarterly earnings report failed to impress investors. Yahoo needs to work on improving its products and ensure that they don’t face downtime after a few weeks. Moreover, the company needs to improve its existing services that are already competing in highly contested niches. Take Yahoo search for example, its up against the likes of Google and Bing. The company knows that, which is why it has reportedly partnered up with Yelp to improve local search. This according to The Wall Street Journal, which claims to have heard from a person who attended the meeting in which CEO Marissa Mayer unveiled the new partnership.
It is said that users will be able to take advantage of this new feature within the coming weeks. This partnership will enable Yahoo to set its search product apart from the likes of Bing and Google, by surfacing more local content based on the user’s location, with Yelp powering it from behind the scenes. The online review website also has somewhat similar content deals with Microsoft and Apple, where it displays local listings on their mobile mapping softwares. No terms have been rumored, whereas both companies have not commented on this report.
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