Back in July, BlackBerry officially unveiled the BlackBerry Passport. It is an interestingly-shaped device as BlackBerry seems to have done away with not only one layer of keys, but they have also gone for a 1:1 display aspect ratio, which is a pretty odd choice given that most smartphone displays tend to be rectangular, not square.
So what’s with their design decision? Could BlackBerry be onto something here? In a recent blog post by BlackBerry, the Canadian company has attempted to justify their decision in choosing the Passport’s shape and size. They cite its width as having an advantage over traditional displays, claiming that it will be able to display more characters.
They also claim it will be ideal for architects and mortgage brokers who will be able to pull up designs and paperwork with ease, and how thanks to its large screen size, will be able to display stock fluctuations for those who are constantly checking up on their stocks or who are trading on the go.
They have also targeted writers on the go, claiming that due to the fact that there is no virtual keyboard, it will not get in the way of your content and will allow you to type more freely, which we guess we can concede is a pretty good point. In any case it really remains to be seen if the 1:1 aspect ratio and the gesture-based keyboard functionality of the BlackBerry Passport will be well-received, but what do you guys think?