jawbone-up-family

Jawbone is widely known for its UP products, a line of fitness trackers, it has already captured the attention of many people around the world who opened their wallets to pay for its products and now it appears that Google is looking into the company. Citing several sources close to the situation a report from Re/code suggests that Google is looking to make an investment in Jawbone.

According to the report this “strategic investment” doesn’t mean that Google is going to acquire the company. It is believed that Google doesn’t want to completely buy this company rather it is just interested in making an investment.

Jawbone is reportedly talking with other investors as well so Google is not the only company might put money in this company. The report suggests that so far both Google and Jawbone are not in agreement over a potential investment, the size and implied valuation of which is not clear, talks are said to in a preliminary stage at this point in time.

Jawbone’s recent funding efforts seek to close a $250 million investment round with the startup pegging its value north of $3 billion.

Google has not given a response, so there’s no confirmation or denial from the company as yet, the possibility exists that talks might fall through and Google may end up not putting money in Jawbone at all.

Filed in Gadgets. Read more about Google, jawbone and Wearable Tech.

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