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The name Garmin still resonates with GPS navigation, and more recently with fitness bands and smart watches, but Garmin is working on changing this: With the Fenix (fēnix) luxury watch, the company enters the Luxury Watch market

Starting at $899, the Fenix is a Titanium is a nice looking watch that could be mistaken as coming from a classic Luxury brand at a first glance. The Steel and Leather model represent the entry in this line of product. The Stainless Steel band will cost an extra $100, and the Titanium version (band and housing) will cost $1500.

Of course, the Fenix Chronos is also a high-tech watch, which comes with the best technology Garmin has. It has a GPS/GLONASS and an array of sensors that include altimeter, barometer, compass and pedometer. In turn, the data collected by the watch will serve to track a variety of sports activities such as Swim, Ski/Board, Row, Golf.

The watch has a 1.2×1.2 inch display and is built to be water-resistant (100M deep). As such, it can be exposed to the elements during an activity, and could even use as a remote control for VIRB Action Cams, also from Garmin.

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Inside, there is an 180mAh battery that will last for about one week in standby mode. Garmin estimates that it can run for 13 hours during the “GPS training mode” which is probably more than what you can endure.

There’s a small 32MB of data storage inside, which is large enough to accommodate about 100 hours of activity data. The data can be synchronized with a smartphone over Bluetooth (4.0 LE).

Filed in General. Read more about Garmin, IFA, IFA 2016, smartwatches and Wearable Tech.

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