Smartwatches have definitely evolved in their design over the years, where more companies are starting to appreciate the look and design of a smartwatch that could totally pass off as a regular watch. Hugo Boss is one of those companies, although not that surprising given that they are one of the more prominent fashion brands around.

To that end, it has been announced that we can look forward to a new Hugo Boss Android Wear device called the “Touch”. This was revealed on the Android Wear Twitter account where if you did not know it was an Android Wear device, you might have easily mistaken it for a regular timepiece.

Unfortunately details about the Hugo Boss Touch are pretty much non-existent at the moment and the only thing we know is that it will run on Android Wear (most likely Android Wear 2.0 for those wondering). Things like specs, features, battery life, and so on are a bit of a mystery at the moment, but presumably it will be revealed later.

However the folks at Wareable are claiming that the Hugo Boss Touch is expected to be priced at $395 and will be going on sale this August. It is also expected to sport NFC connectivity, presumably for Android Pay, but unfortunately it seems that there will not be a heart rate sensor so it doesn’t seem like it is geared for fitness.

Filed in Gadgets. Read more about Android Wear, fashion, Google, Smartwatch and Wearable Tech.

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