When we think of wearable technology, devices like fitness trackers and smartwatches probably come to mind. However in recent times that has changed as companies are starting to explore smart clothing. Google and Levi’s are such companies who have in the past launched a smart jacket.

Over the years we’ve seen a variety of clothing items created for Blizzard’s games, whether they are officially licensed or created by Blizzard themselves. However it looks like Blizzard is taking its fashion game to the next level as their collaboration with Japanese clothing giant Uniqlo has finally launched.

The problem with some of our wearables is the fact that sometimes they stand out and not necessarily in a good way. An example would be Google Glass which looks so futuristic and while it’s not a bad design, it’s hard to be worn daily as society hasn’t really come around to accepting that look.

Just like what you’d expect from a fashion brand, Coach has released several different Apple Watch bands sometimes to coincide with the seasons. If you’re looking for a new Apple Watch band that you can wear this summer, you might be interested to learn that Coach has since unveiled some new options for their customers.

Louis Vuitton is a company known by many to be a fashion house that sells all kinds of fashion products, such as watches, wallets, handbags, belts, and even luggages that are insanely expensive, at least to the average consumer. However what if you wanted a way to keep track of your expensive Louis Vuitton branded luggage?

Thanks to fashion, people these days are buying brand new clothes that have been designed to look like they’ve been worn for at least several years, but hey, that’s fashion for you. However did you know that the process involved in creating that worn-in look is rather labor intensive and involves a bunch of chemicals?

We know that Google is working on smart clothing through Project Jacquard where they partnered with Levi’s for a smart jacket. However Google isn’t alone in pursuing smarter clothing as at MWC 2018, Nokia took the wraps off a smart jacket created in collaboration with South Korean fashion brand Kolon that was designed for first responders.

We’re not sure how many of you guys out there want to rock clothing and accessories that are themed around video games, but if you do, you might be interested to learn that Nintendo and Bloomingdales have recently announced a partnership to launch a spring collection for clothing and accessories called “Let’s Play”.

Louis Vuitton might be a brand that most of us might associate with luxury leather products, like handbags, wallets, belts, and so on. However in case you didn’t know, Louis Vuitton also makes their own series of luggages, and now it seems that in order to better protect these luggages, the company is developing its own luggage tracker.

Have you ever wanted some fashion advice? Sure, you could ask your parents, your roommate, or your partner on what they think about your outfit, but if you want a more collective response, the Amazon Echo Look launched earlier this year kind of achieves that goal through the use of machine learning algorithms.

While online shopping is no doubt more convenient, it can be a bit of a hit and miss when it comes to clothes, as sometimes what’s advertised on a website might be different in cutting or fit when it arrives, then customers will have to deal with getting it resized or sending it back. This is why sometimes trying on clothes before buying is always a good idea.

While a pair of glasses might look cool on a celebrity or your friend, it might not look as good on you. Obviously this is because we all have different facial structures and features that make some frames look better than others. Now obviously going into the shop and trying it on is the best way to go about it, but why not let technology make your life easier?

If there is one thing parents probably lament on, it is probably how fast children grow up, and how clothes for kids definitely do not last as long due to the rate that children grow. This means that in terms of spending, it can get pretty expensive. However 24-year old designer Ryan Yasin might have an answer to that problem.

Last Friday, we co-hosted our Digital Summer event, an industry insiders version of our Digital Seasons series, at the Target Open House in San Francisco. We were happy to welcome great startup founders and executives, who showcased their latest innovation in wearable technology. Then, we picked their brains on how they manage to combine great technology with the latest fashion and design trends. The evening started with Stacy Marquardt, Marketing […]