Before the Apple Watch was officially unveiled, there were many rumors surrounding the device and there was a lot of hype, especially about how Apple could revolutionize the wearables industry like they did with smartphones and tables. Unfortunately that did not exactly happen. While the Apple Watch isn’t exactly a flop, it wasn’t really the game-changer we expected.
This is why it doesn’t really come as a surprise to learn that two years following its launch, consumer interest in the device might have peaked. According to a report from CNBC, they quote a survey conducted by Fluent in which it was found that interest in Apple’s wearable might have already peaked.
The survey polled 1,339 consumers and according to a Fluent spokeswoman, “Customer excitement for the Apple Watch has plateaued since hitting the market in 2015. Only current owners think it’s a great product, but nearly half of them don’t plan on upgrading.” The survey found that only 49% of Apple Watch owners plan on upgrading their device, versus the 62% when surveyed last year.
While this hardly means that the Apple Watch is doomed for failure, it shows that maybe Apple hasn’t quite hit the nail on the head just yet. Perhaps that could change in the Apple Watch Series 3, but we’ll just have to wait and see.
Filed in . Read more about Apple Watch, Smartwatch and Wearable Tech.