It is obvious that YouTube is currently the king when it comes to online videos, and while platforms like Vimeo and Dailymotion are still alive and well, it’s hard to not associate online videos with YouTube, although some platforms such as Facebook are trying to become the de facto platform for video watching.

That being said, it seems that Vimeo is trying to approach this a little differently than the rest. In an announcement on its blog, Vimeo has revealed new tools that allow users to stream to multiple platforms simultaneously. With this new tool, users on Vimeo who live stream will also be able to stream onto platforms like YouTube, Facebook, Twitch, Periscope, and more.

According to Vimeo, “Live streaming across multiple destinations, or ‘simulcasting,’ is one of the best ways to reach a wider audience, reduce bandwidth, and simplify your workflow. It’s been the top request from our live community, and within a select group of users who’ve already been using this feature, over 90% reported that it made it easier to grow their live audience.”

The benefit to this is that it only requires a single input stream regardless of how many platforms are being “simulcasted” to. For those who do not own powerful rigs or super-fast internet, this could prove to be beneficial. This simultaneous casting is also applicable to pre-recorded videos, where Vimeo’s “Publish to Social” feature will let users publish pre-recorded videos to multiple platforms at once.

This means that creators don’t need to waste their time and effort at manually uploading videos one by one to different platforms, which could give users more reasons to stick around on Vimeo’s platform.

Filed in General. Read more about Facebook, Twitch, Vimeo and YouTube.

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