mattel News ▼

Hasbro Reportedly Looking To Acquire Mattel

11/13/2017, Back in 2014, Hasbro was ranked as the third largest toy maker in the world, with estimated annual sales of $4 billion. The only two companies ahead of them are LEGO in second place with $4.5 billion in estimated annual sales, and Mattel in first place...

Mattel Cancels Their AI-Powered Speakers Over Privacy Concerns

10/06/2017, With companies like Amazon showing that there is a demand for smart speakers, it did not come as a surprise to see other companies follow suit. In fact earlier this year Mattel announced that they would be launching a smart speaker of their own aimed at...

Mattel Unveils Their ‘Amazon Echo’ For Kids

01/03/2017, Voice-powered assistants like Amazon’s Alexa is great if you’re an adult and you can speak relatively clearly and succinctly, but when you’re a kid who might mumble and stumble through their words, sometimes the results from these voice assistant...

Barbie Gets Up-To-Date With Drone Hoverboard

02/16/2016, A photo posted by That Drone Show (@thatdroneshow) on Feb 16, 2016 at 11:41am PST Earlier this year, we brought you word on how new Barbies are set to arrive in a range of body shapes that would better represent the general populace, rather than to have...

Mattel ThingMaker 3D Printer Unveiled

02/15/2016, 3D printing has not quite made it to the mainstream market despite being around for some years, targeting enthusiasts and those who have a wee bit more disposable income than the rest. Having said that, Mattel might be looking to change things as they...

Mattel To Launch Updated View-Master DLX This Fall

02/15/2016, Early last year, Google and Mattel unveiled the View-Master virtual reality headset. This is basically a hi-tech makeover of a classic children’s toy and in some way, you could even consider it a very souped up Google Cardboard. Now there were some...

New Barbies Arrive In Different Body Shapes

01/29/2016, If there is one particular franchise that toy company Mattel would never dream of giving away or selling to another company, it would be their Barbie doll line. This iconic doll is a seemingly eternal cash cow, and for good reason too, having rolled out...

Mattel’s New Hello Barbie Doll Raises Privacy Concerns

03/12/2015, It used to be that back in the day, the toys we played with were pretty static in the sense that they rarely talked to us, but this is 2015 and with smartphones recognizing our fingerprints and gadgets like the Kinect sensing our movements, it was only...

Google And Mattel Give The View-Master A Hi-Tech Makeover

02/13/2015, A little over a week ago, Google and Mattel teased an upcoming announcement and based on the invite, we speculated it might have something to do with the View-Master, a toy which many kids these days might not be familiar with. That being said it turns...

Barbie Digital Makeover Mirror

02/18/2013, Little girls have their toys as well, but here is something that you might want to check out for those who are more tech-oriented, with the unveiling of the Barbie Digital Makeover Mirror that happened at the International Toy Fair by Mattel just last...

Mattel does iPad games with figurines

02/16/2012, On the iPad’s flat screen, physical and digital realms meet. How so, you ask? Well, this year’s International Toy Fair that is held in New York saw Mattel unveil a set of toy figurines which can play popular entertainment titles (read: games)...

Mattel Hoverboard hails Back to the Future series

02/14/2012, Most of us would have watched Back to the Future by now, and Marty McFly’s hoverboard is definitely one of the cooler gadgets from the science fiction setting, where we are left wondering just when will tomorrow’s technology arrive today? The...

Mattel Ghostbusters ghost trap rolls back the years

08/05/2011, Remember the Ghostbusters cartoon that was all the rage back in the 1980s, following the  full motion picture that had the Marshmallow Man as the guy – nay, ghost, whom Egon, Ray, Peter and gang had to take down? Well, you can relive those memories...