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Barbie Digital Makeover Mirror

02/18/2013, Little girls have their toys as well, but here is something that you might want to check out for those who are more tech-oriented, with the unveiling of the Barbie Digital Makeover Mirror that happened at the International Toy Fair by Mattel just last...

Mattel does iPad games with figurines

02/16/2012, On the iPad’s flat screen, physical and digital realms meet. How so, you ask? Well, this year’s International Toy Fair that is held in New York saw Mattel unveil a set of toy figurines which can play popular entertainment titles (read: games)...

Mattel Hoverboard hails Back to the Future series

02/14/2012, Most of us would have watched Back to the Future by now, and Marty McFly’s hoverboard is definitely one of the cooler gadgets from the science fiction setting, where we are left wondering just when will tomorrow’s technology arrive today? The...

Mattel Ghostbusters ghost trap rolls back the years

08/05/2011, Remember the Ghostbusters cartoon that was all the rage back in the 1980s, following the  full motion picture that had the Marshmallow Man as the guy – nay, ghost, whom Egon, Ray, Peter and gang had to take down? Well, you can relive those memories...

Mindflex Duel tests your mental strength

01/09/2011, [CES 2011] Ever wondered why some people are able to pull through difficult or high pressure situations better than others? Apart from training and conditioning, we are wont to say that they too have a pretty strong mind of their own. Well, Mattel might...

Hot Wheels Video Racer Vehicle

01/09/2011, [CES 2011] Remember the VholdR ContourHD action camera that is mounted on your helmet before you perform some sort of death-defying stunt? Well, Mattel intends to miniaturize that experience (albeit at the price of quality, of course) with their Hot...

Angry Birds Knock On Wood game

01/09/2011, [CES 2011] Normally, the analog world ends up being digitized, but here is something different. The Angry Birds phenomenon has made its way from the virtual digital world to the real world, thanks to good ol’ fashioned plastic and some imaginative...

Stealth Rides from Mattel fits into your wallet, sorta

01/28/2010, Mention Mattel and what comes to your mind? Barbie dolls and Hot Wheels? There’s a new line from the toy company which is roughly the size of a credit card and is as slim as a cellphone (which varies in thickness, depending on whether you’re...