It did look as though cell phones were the primary driver when it comes to such online movement, hitting approximately 35% all online purchases on Black Friday, which is more than double the traffic caused by the tablets. Tablets did see a better performance with 16% of online sales as opposed to smartphones that accounted for 12% sales. It was also mentioned that clients with iPhones and iPads made up approximately 34% of all online traffic, while Android users constituted of 15% of the crowd. 22% of online sales were produced by iOS users, while Android only delivered 6% of online sales.
What do you think of this particular report? It seems to tell of nothing new now, other than the status quo.