In an email by one of its founders Steve Pankhurst, he explained that the platform was still used by “a handful of members”, although it has since lost its purpose for which it was built for. Originally launched in the year 2000, it was picked up by broadcaster ITV for a cool £175m ($250m) eleven years ago. Since then, however, it did not manage to keep up with the other social networks that are in the market, which led to its slow but sure decline.
Just four years after ITV’s purchase, it was sold to comic publisher DC Thompson for a mere £25m, and apparently the website was offered to Mr. Pankhurst a couple of years back. Pankhurst and business partner Jason Porter decided to do so on a trial basis, to see if there was any way they could revive it, but it seems that the website is a mer