[CES 2011] Nike launched its Nike+ SportWatch GPS at CES, and I saw a quick demo. Powered by TomTom, the watch captures the runner’s location and display the time, distance, pace and calorie burned its monochrome screen. Featuring only three buttons for ease of use during runs, the watch works with the shoe embedded Nike+ Sensor to deliver accurate pace and distance data. Thanks to its connector (picture below), the watch can be plugged to a computer to upload data at www.nikeplus.com, the Nike running community counting over 4 million members. Via a user friendly interface, runners can keep track of their running history, see their runs on the map with color coded speed information, and share with their friends on the website.
The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. Pricing is not defined yet.
On-watch features include:
• Tap Screen for setting laps and activating backlight
• Run History with data from past runs
• Personal Records including those imported from Nikeplus.com
• Quick Start with optional shoe-based Nike+ Sensor
• Heart Rate Monitor compatibility
Some of the unique motivating factors the Nike+ SportWatch GPS offer runners on-screen include:
• Recognition (or “Attaboys”) for personal records
• Run Reminders that appear after five days if a run has not been logged
• Post-run acknowledgement and encouragement
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