Hospitals can be rather drab and dreary places, although to be fair no one said anything about these places being bright and cheery either. Well perhaps to shake things up a bit and add a little bit of “magic” to the place, Obscura Digtial (the company famous for the YouTube symphony orchestra and a 26-story high projection on Coca-Cola’s HQ) will be bringing some of that “magic” to the health care industry.
At the moment the company is keeping hush on the details of their new project, which involves a large format touch wall in a Southern California medical building. This project will be done in partner with Kaiser Permanente, although Kaiser’s role in all of this remains unclear at the moment.
As we mentioned, details remain scarce due to the company’s desire to keep things under wrap for now, but some ideas include possible projections that can be used to map out a floor and guide a patient to their room, or even turn a gloomy hospital room into something more exciting, like a wall projection of a beach with the sunset in the background, or even allowing children to finger paint the wall with touch technology, helping them to pass time and perhaps make the whole hospital experience a little less scary.