Some researchers recently published the findings of a very interesting study: how the moods of people change throughout the day. According to their study of around 2.4 million users, people usually start the day full of optimism, gradually get more negative though the day, and recover at around 6.30PM. Moods are at their highest points during the weekend.
The researchers did this by looking into keywords that were being used in tweets – words that were happy and enthusiastic contributed to being positive, while sad and anxious keywords contributed to the negative score. While not everybody in the world uses Twitter, and not everybody who uses Twitter uses it in the same way – it still showed that the same patterns were visible across cultures.
How do you use Twitter? Have you noticed these mood patterns, and do you contribute to them? Read the full report.
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