There might come a day when this headline wouldn’t be accompanied by a [parody] disclaimer but we’ll probably have to wait a bit for that. It has been a very long time since rumors have been floating around the Apple is working on a smartwatch of its own. Widely referred to as the iWatch there hasn’t been so much as a hint from Cupertino about the existence of this wearable device. Ahead of Apple’s annual developer conference, where its once again rumored to show off the iWatch, a parody video of the announcement has been posted on YouTube.

Created by a YouTube channel called “Matthias,” its an Apple-style video presentation with sweeping animated shots of the device and magnanimous voiceovers. They’ve previously done a similar video for the iPhone 5s as well.

The creators have a bit of fun with it as well by demonstrating all sorts of absurd and outrageous features. Even the unit they show is based on the purported design language of the actual iWatch, so props to them for putting in the effort!

Bordering on the three minute mark the parody clip is worthy of a view. It may even get you to think about whether you really do need an iWatch!

Filed in Apple >Gadgets. Read more about Apple Watch, smartwatches and Wearable Tech.

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