In U.S. trademark filings product categories are divided into 45 classes. Apple seeks to extend its corporate trademark so that its name qualifies for cover under Class 14 as well. Definition for this class states: “This class includes mainly precious metals, goods in precious metals, and, in general, jewelry, clocks and watches.” This means that Apple wants its name protected in the jewelry and watch business. Whenever Apple and watch are mentioned in the same sentence these days it has something to do with its much rumored smartwatch, the iWatch.
This is actually the first time Apple has applied for this trademark extension in the U.S. It has already filed for similar extensions in the U.K., Norway, Mexico and Ecuador. Last year Apple applied for ownership of the iWatch product name, fueling speculation that it was indeed working on a smartwatch. Though so far this product hasn’t materialized.
Recent reports and analyst predictions suggest that Apple iWatch is destined for release later this year, presumably in fall. It is believed to have a flexible OLED display and many fitness related features. Apparently iOS 8’s focus on mobile health and fitness tracking will be aided by relevant data collected by the smartwatch.
Despite Apple’s own claim of entering new product categories this year, the company is yet to confirm that it is working on a wearable device, a smartwatch to be precise. For now rumors are all there is.