Nokia To Relaunch Into Consumer Market Under HERE Brand [Rumor]

new-nokiaWhile Microsoft might have officially bought Nokia, they did not buy the whole of Nokia, but rather the mobile division of the Finnish company. What this means is that the Nokia brand is still alive and well, although they are not exactly in the spotlight at the moment. However according to NPU’s sources, they claim that Nokia could be getting ready to relaunch themselves into the consumer market under the HERE brand.

Now word has it that due to legal reasons and based on the contract Microsoft made with Nokia, Nokia is apparently not allowed to sell devices under the Nokia brand until 2015/2016, but apparently that does not cover the HERE branding which is what Nokia is expected to debut their new consumer devices under.

Dubbed Project Crystal, Nokia is expected to launch wearables and lifestyle products under the HERE brand. This isn’t the first time we have heard rumors of Nokia working on a wearable product, so there is a possibility that it could be launched in the future. There have also been rumors suggesting that Nokia could be preparing an Android-based camera, and given that Microsoft has essentially washed their hands clean of Android, we guess it wouldn’t be a stretch to think that Nokia would be picking up where Microsoft had left off.

In any case this is just a rumor for now so take it with a grain of salt, but we will be keeping our eyes and ears peeled for more information regarding Nokia’s relaunch into the consumer space, so do check back with us later for the details.

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