While smartwatches are a great idea, at the moment they aren’t as essential compared to some of our other electronic gadgets, like our smartphones for example, but it seems that this is something that Apple’s CEO Tim Cook is hoping to change. Speaking at the Goldman Sachs Technology and Internet Conference, Cook expressed his desire to make the upcoming Apple Watch as essentially as the iPhone.
According to Cook, he was quoted as saying, “There are several things that are called smartwatches, but I’m not sure you could name any. Certainly, there are none that have changed the way people lived their lives. That’s what we want to do.” Cook also stressed on how important apps are and how the Apple Watch apps will help to drive the device.
He says, “Everybody’s going to have their favorite thing. I use mine in the gym all the time to track my activity level. If I sit for too long it will actually tap me on the wrist to get up and move. A lot of doctors believe that sitting is the new cancer.” Of course it remains to be seen if the device will actually deliver on its promise.
If there is one thing holding it back right now, it would be its price which is currently set watch more expensive than other devices in the market at the moment. However with Apple’s brand power, we wouldn’t be surprised if customers were to get the wearable just because of the Apple brand. The Apple Watch is pegged for a release in April.
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