Earlier last year, a band called Vulfpeck launched an album on Spotify called “Sleepify”. The album consisted of tracks that were completely silent and basically tricked Spotify into paying them royalties, with the proceeds going towards funding a free tour for their fans. The album raked in $20,000 worth of royalties until Spotify pulled the plug.However it looks like another band has come up with a similar idea called Eternify. Put together by a band called Ohm & Sport, it seems that instead of merely trying to raise money for themselves, Eternify is a tool that will help your favorite artist make money. How does that work, you ask?
Simple: it seems that Eternify has the ability to loop the tracks of your favorite artist in 30-second loops, thus ensuring that ultimately it will be able to loop it enough times where a more substantial payment has been accumulated. We’re pretty sure this is something that Spotify will eventually be able to catch on and put an end to it, but for now it’s still up and running.
According to the band who emailed a statement to The Verge, “We’re launching Eternify in the wake of numerous false promises of a better future for streaming: not a single one of these announcements or apparent victories have had any meaningful impact on the vast number of small artists on whom these services depend.”
This follows a recent open letter penned by Taylor Swift to Apple, claiming that despite the company’s supposed higher revenue rates, the free 3-month trial would basically be ripping artists off. Apple has since u-turned on their decision and will now pay artists their dues even during the trial period.