When you are as cash rich as Apple, it would make plenty of sense to purchase a company that has the tools that you require, rather than kicking off a Research & Development initiative from scratch. After all, why reinvent the wheel? The other plus point of being cash rich is this – it should not matter if you happen to burn a couple of hundred million dollars, as it is a drop in the bucket for you. This is what happened a couple of years down the road after Apple pick up social analytics firm Topsy for over $200 million – they shut it down .
The folks over at Topsy have also confirmed this bit of news via a tweet as you can see below.
We've searched our last tweet.
— Topsy (@Topsy) December 16, 2015
If you were to go to the Topsy website, it would now redirect users to Apple’s mobile search support page. When Topsy was still operational, it went about analyzing Twitter while providing insights on tweets, users, and events, and such information was repackaged and resold to customers. As to what the future holds for the people over at Topsy? We don’t really know, but keep our fingers crossed that some glad tidings would head their way.
Filed in . Read more about Twitter. Source: asia.pcmag